For Nadine Ijewere, the creative process involves using imperfection and subjects not considered stereotypically pretty and exposing a beauty that demands our attention. In her work, a fashion image isn't just a still image, it can tell a story, pushing you to question the simplistic ideals of beauty to recognize the value in people of color. Her creative vision is to take different types of people and different types of beauty and be able to photograph them with grace and style.
"Tallawah’" an exhibition by photographer Nadine Ijewere and hairstylist Jawara Wauchope honors the value of black hair. Nadine and Ijewere capture the intrinsic role black hair plays in the community. Nadine became the first woman of color to shoot the cover of any Vogue in the magazine’s 125-year global history, a groundbreaking achievement. Her cover with Anglo-Albanian singer Dua Lipa for the British Vogue January cover signifies the moment, “The Future Issue”. With film works as diverse as her Red Valentino and Stella McCartney campaigns, Nadine explores ways to break new ground with various fashion brands and moving images.
Through her editorial work and personal projects, Nadine wants the viewers to see themselves in these images. She has no desire to produce glossy work that fails to speak to her creative instincts. "I feel like in doing this I’m proving to younger girls from a similar background that it’s achievable. As a girl, I never identified with anyone in the pages of magazines. Now, we’re sending a message that everyone is welcome in fashion", mentions Nadine.