Models get ready backstage during modest fashion week in Istanbul, Turkey. Turkey is the biggest modest market in the world, with modest fashion holding a 40% marketshare in luxury womenswear. Modanisa, who organised Modest Fashion Week, aims to make Turkey the capital of modest fashion. The fashion week celebrated the diversity and versatility of modest fashion, and for many of the attendees, modest clothing is not limiting - and modest fashion week is a platform for choice. Majority of the models aren't hijabi themselves, but more and more hijabi women are getting into modeling, with Vogue putting hijabi women on their cover for the first time.